On the other hand, extracting data from the public cloud (what we know as “egress”) can be very costly for a volume of data like that of Mediaset Spain. This adaptability to a pre-existing ecosystem was very important so as not to incur major developments or compromise the Mediaset Spain technology stack to unique characteristics of the Fastly CDN. Mediaset España required Fastly’s CDN to have a series of technical characteristics to easily integrate it into the architecture already built up to that point with another provider. The adaptability of Fastly’s CDN was the key Mediaset España wanted to have a multi-CDN infrastructure in order to guarantee the quality of the service and have high availability for its users and premium clients. Its architecture places the origin of the videos in the public cloud (Azure), where they are prepared to be served in different qualities and to which the only CDN with which they worked until now was connected. Mediaset España distributes streaming video in two modes: video on demand (VOD) and live. A complex infrastructure to serve video from the cloud It is also the leader in the national television advertising market with the exploitation of all its supports, which stand as the most effective in terms of memory and notoriety, giving rise to a unique commercial model that adds to the maximum coverage of television the greatest engagement, positioning, brand image and prescription in the digital and social media environment. Among its main lines of business, it has seven free television channels segmented for different targets – Telecinco, like the most watched television, Four, FDF, Boing, Divinity, Energy and Be Mad- a digital offering made up of chain sites, the Mitele and Mtmad content platforms, a network of vertical portals and the Mitele PLUS payment platform a film production company, Telecinco Cinema a distributor of production and sales to third parties, Mediterráneo Mediaset España Group and the audiovisual news agency, Atlas. Mediaset España is the leading group in the Spanish audiovisual market with its linear media (TV broadcasts) and digital (live video and video on demand), thanks to its own production model based on information and entertainment that stands out for its follow-up majority among young people and the commercial target.
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